> And then you have users who always go to the same PF Changs but use navigation in case there is traffic and they should use an alternate route. Your competito

> And then you have users who always go to the same PF Changs but use navigation in case there is traffic and they should use an alternate route. Your competitor app will learn this and adapt and yours won't. Your conclusion doesn't follow from your premise. Once a user navigates to a specific PF Chang's from a specific location, the navigation app can suggest an alternate route that takes into account traffic, regardless of whether that user has a history or not. In your scenario, the history of the user data would not affect the ability of the app to suggest routes that are less trafficked. EDIT: change adverb in last sentence