great article but I think he failed to make a significant point which was also key to that experience: the failure wasn't so much about treating an opportunity

great article but I think he failed to make a significant point which was also key to that experience: the failure wasn't so much about treating an opportunity as a commodity but that he failed to follow-through on an offer he has already made and negotiated with the guy and had buy-in from him on. so when he came back to him and said i have to make you a lower offer that moment was going to hurt the other guy. It's not that negotiating itself was wrong, it's that there already seemed to be buy-in from both key parties and then later one side didn't follow though on it. Ouch.