> Olympic gold in most sports are based on excellence measured objectively. Athletes may value Olympic Gold more so than gold at a smaller, regional competitio

> Olympic gold in most sports are based on excellence measured objectively. Athletes may value Olympic Gold more so than gold at a smaller, regional competitions, even when posting better results at the smaller venues ... Society at large has been "tuned" to regard Olympic Gold as the "gold standard" regardless of whether the athlete performed better at other competitions.