In 1998, Brin and Page admitted that the future Google would biased and poor quality: “The goals of the advertising business model do not always correspond to

In 1998, Brin and Page admitted that the future Google would biased and poor quality: “The goals of the advertising business model do not always correspond to providing quality search to users.” “We expect that advertising funded search engines will be inherently biased towards the advertisers and away from the needs of the consumers.” “Advertising income often provides an incentive to provide poor quality search results.” “Since it is very difficult even for experts to evaluate search engines, search engine bias is particularly insidious. A good example was OpenText, which was reported to be selling companies the right to be listed at the top of the search results for particular queries. This type of bias is much more insidious than advertising, because it is not clear who “deserves” to be there, and who is willing to pay money to be listed.” http://infolab.stanford.edu/~backrub/google.html http://infolab.stanford.edu/~backrub/google.html