We got our first paying customer by giving a presentation (using mockups) of the product and how it would fit their needs, and why it was better than the soluti

We got our first paying customer by giving a presentation (using mockups) of the product and how it would fit their needs, and why it was better than the solution they were planning on implementing. We convinced them to try our product by offering a discounted rate, compared to what we planned on charging companies later. This first sale basically funded development and we used them as a 'beta' client. Now they are our biggest cheerleader!