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Well they were able to subvert the "Gillette" pricing strategy (give away the shaver and sell the blades). There was a lot of margin in the prevailing blade pri

Well they were able to subvert the "Gillette" pricing strategy (give away the shaver and sell the blades). There was a lot of margin in the prevailing blade prices that they could undercut and still make money. Offtopic, for me the best value in shaving is to buy an old-fashioned "safety razor" with the replaceable double-sided blades. The blades are dirt cheap and in my experience are sharper than what you get in other multi-blade shavers.

arcanus 9y ago
> There was a lot of margin in the prevailing blade prices that they could undercut and still make money. I also suspect they do not have fat margins on the razors, but the ancillary purchases you can throw in with your monthly razor delivery: shaving cream, aftershave, etc.