3 ms·

One of the biggest mobile phone retailers in the UK is called "Carphone Warehouse" - people don't think twice about the name. People treat the name as a brand r

by ig1 16y ago

One of the biggest mobile phone retailers in the UK is called "Carphone Warehouse" - people don't think twice about the name. People treat the name as a brand rather than a literal interpretation of the words that make up the brand.

TotlolRon 16y ago
"International Business Machines" is also doin a ok.
barrkel 16y ago
However, they seem to think the understandability of the name is important. Internationally, they are more likely to be known as "The Phone House".