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It's not that the margin saved by going direct can be used for marketing. It is that that margin must be used for marketing, sales, etc. because they have no pa
by shanghaiaway 8y ago
It's not that the margin saved by going direct can be used for marketing. It is that that margin must be used for marketing, sales, etc. because they have no partner doing it for them. The retailer would in normal cases handle that. DTC isn't necessarily better or worse, just different.