Yeah - my point with that was that sometimes your solution can be to a problem they do not realize they have or do not understand the value of what you are prov

Yeah - my point with that was that sometimes your solution can be to a problem they do not realize they have or do not understand the value of what you are providing, so adding additional barriers to adoption in the form of payments should be avoided early on. If you think they need to get behind the wheel to take it for a test drive in order to realize what you are selling, make it easy for them to do just that. At CollegeJobConnect, we help companies connect with undergraduates for internships / full time jobs. When speaking with some HR departments that "just didn't get it", we'd say: "ok, but why don't you try it for free for the time being then" - after they jumped on and saw how they could tap into job-seeking undegrads, it clicked.