I'm not a designer, but as a consumer I think site design is extremely important. If your site looks like it was thrown up hastily or is a fly-by-night operati

I'm not a designer, but as a consumer I think site design is extremely important. If your site looks like it was thrown up hastily or is a fly-by-night operation, I'm definitely less likely to give you my credit card information. Why is it the easiest to attack? Because I think their design is so bad that it wouldn't be hard to dramatically improve, with relatively little effort.