The big barriers to adoption of a new product, service, or whatever are: 1. People knowing about it. 2. People needing it. 3. People trusting it. Like a fir

The big barriers to adoption of a new product, service, or whatever are: 1. People knowing about it. 2. People needing it. 3. People trusting it. Like a fire needs heat, oxygen and fuel, new products survive only when they get all three corners of the triangle. If your product is cheap enough, some people will try it when they think that they have a need for something like that; trust comes eventually. Open source builds trust that in the worst case, people using your product will have a glide path out instead of a sudden brick wall. In the instant case, Mellanox gets a highly visible, reputable customer telling everyone in their industry that Mellanox NICs are high-performance, are trusted, and can be adapted to their needs. Anyone who reads this article and thinks about high-performance NICs will have a bit more trust in the Mellanox brand as a flexible system.