I am doing SEO consulting for a company called South-Pak that makes custom travel and road cases. Obviously, the business owners don't want to change the name a

I am doing SEO consulting for a company called South-Pak that makes custom travel and road cases. Obviously, the business owners don't want to change the name and obviously Google thinks it's a misspelling of South Park (if you query South-Pak, you must then click on the link to confirm that you are looking for results for South-Pak. Combatting the fact that many are searching for the name of the company and getting frustrated, I'm working hard to associate South-Pak with the word cases. As a result of the anchor text, et al, when one types in South-Pak you should, South-Pak Cases should be one of the options generated by Google Instant. As long as you have the .com domain though, Google can't hurt you much. Fundamentally, you want to have the .com domain, have a name that is difficult to misspell and easy to explain on the phone. If people that don't know about your name and they are looking for you, they should be able to find you on Google. That's what Google is for. If that's not the case, it's probably you, not Google.