Think about it this way, if you can segment your traffic into valuable niches (e.g females, 18-30 in NYC, who are searching for shoes), you can sell your traffi

Think about it this way, if you can segment your traffic into valuable niches (e.g females, 18-30 in NYC, who are searching for shoes), you can sell your traffic at a far higher CPM. That's where Trafficspaces excels - ad targeting. All impressions aren't equal so you shouldn't treat them as such. The key is being able to unlock the value.