A big part of this to me, is the idea of yourself as an archetypal character. People are different each day, some days you are having conversations with strange

A big part of this to me, is the idea of yourself as an archetypal character. People are different each day, some days you are having conversations with strangers at coffee shops and patting yourself on the back for being so socially adept, other days you just don't want to talk to a soul. Some days you love your career path, other days you wish you had chosen something else. The idea of some reliability in your mood, desires and personality is attractive: "I am the computer guy, everyday, all day, 100%". The idea of these characters who are so certain of who and what they are, and are driven by some greater purpose is very alluring, even if the personality is toxic and the purpose immoral.