Some quick googling says that the average apartment rent in Manhattan is ~$4000/month, so at that sort of rate, $64 is only about a 2% increase. The 100/year is

Some quick googling says that the average apartment rent in Manhattan is ~$4000/month, so at that sort of rate, $64 is only about a 2% increase. The 100/year is barely noticeable to most people when you're already paying nearly 50,000/year. It's a tangible amount, but if you're paid enough to live in that area, it's likely not a huge burden. And again, this is an change that is likely disproportionately raising rents in desirable and trendy neighborhoods that are more expensive than that already and likely seeing natural rent growth of more than $68.