> This is Amazon's problem to solve and a core challenge of running an open marketplace. Let them deal with it. If they don't solve it someone else will, and t

> This is Amazon's problem to solve and a core challenge of running an open marketplace. Let them deal with it. If they don't solve it someone else will, and that someone else will destroy the perceived monopoly of Amazon. Alternatively Amazon will acquire them... in which case, Amazon will have solved it :)