Perfect play to: 1. Find out what people are buying in stores and not on amazon, and figure out how to get them to switch 2. Use this data to target more adve

Perfect play to: 1. Find out what people are buying in stores and not on amazon, and figure out how to get them to switch 2. Use this data to target more advertising/recommendations across amazon 3. Use the purchase data to perhaps create whole new brick and mortar stores that cater to the most in-demand products in different areas, like a more targeted walmart -- squeezing out the stores that once bought into this program. I'd say it's a short term win, at the sake of long term loss of stores. That being said, companies like this should declare a non-compete with the businesses they're luring in. Chomp!