"The iPod Touch is successful specifically because it is a non-phone device that resembles a really hip phone." Disagree. From my personal view, I have an iPod

"The iPod Touch is successful specifically because it is a non-phone device that resembles a really hip phone." Disagree. From my personal view, I have an iPod Touch and love it, but I'm really not a fan of the iPhone (I have a blackberry, and if I were to look for a non-blackberry, iPhone wouldn't be near the top of my list). From a non-personal point of view, iPod Touch was popular long before iPhones existed, so you can't explain its popularity with "it looks like an iPhone".