> reasonable I'm not sure what is meant by that word, but in addition to profit there are questions of ethics, and the enlightened self-interest of wanting a r

> reasonable I'm not sure what is meant by that word, but in addition to profit there are questions of ethics, and the enlightened self-interest of wanting a reputation for integrity, a stable financial system in which people feel its safe to participate, and a society built on merit and integrity. Profit alone isn't a good guide to business decisions.