Same reason anyone goes to a shop these days: They want the item now. People aren’t going to magically discover Amazon now if they process payments. Most retai

Same reason anyone goes to a shop these days: They want the item now. People aren’t going to magically discover Amazon now if they process payments. Most retail shoppers are well aware they can buy the same items online for cheaper or at least the same price. What retailers should really fear is a world where people no longer buy things impulsively or at the exact moment of need.