True. However, the argument that advertising in search results is unethical seems weak, I don't see it. There is some conflict of interest, but Google walks the

True. However, the argument that advertising in search results is unethical seems weak, I don't see it. There is some conflict of interest, but Google walks the line pretty well. I don't think it necessarily follows that a conflict of interest mandates unethical behavior. I correct my stance to be that the trade-off of having better search quality in exchange for ads in the search results and the associated tracking is still worth it to me. If I felt otherwise I would use a more privacy friendly search engine.