3 ms·
I'm not the OP but since the early 1990s I've had an uneasy feeling about Apple, primarily due to their ability to sustain a cultish following. It went beyond
by dingaling 9y ago
I'm not the OP but since the early 1990s I've had an uneasy feeling about Apple, primarily due to their ability to sustain a cultish following.
It went beyond encouraging loyalty bymaking good products ( though that was the era of the dire Performa ) and into mocking and belittling non-believers, and rewriting history in a sort of Soviet-airbrushing style.
I don't know whether the company itself nutured that but it was unsettling. Microsoft was explicitly dominating like a tyrant, but Apple was a cult leader with a thin smile and an army of vehement adherents.
- cptskippy 9y agoThe cult like follow Apple has enjoyed has never really bothered me. From a business sense it makes sense that they would cultivate it if the culture was beneficial to them. You see the same sort of fanaticism with cars, guns, televisions, cameras, watches, sunglasses, and a myriad of other products. I think that understanding of marketing and brand, in addition to the value of engineering, is what made Jobs such a great leader. He understood enough of both sides of the business to make them work together cohesively where other companies tend to favor one or the other.