Feed the masses and dine with the classes. Apple is focusing on the 80%, and have developed a strategic advantage based on privacy. This is not a new lesson.

Feed the masses and dine with the classes. Apple is focusing on the 80%, and have developed a strategic advantage based on privacy. This is not a new lesson. Commercially this is smart and profitable, but it was at the expense of the 20%. The fact is that their products stopped meeting my needs. So instead of a apology, I would like to thank Apple for the lock in that took over a year to unwind before I could leave the Apple ecosystem. It was a harsh lesson that I will never forget.