6 ms·

Mark Zuckerberg Doesn’t Understand Journalism

53 points by panarky 9y ago

panarky 9y ago
the best answer to the question “what happened?” is not "why don’t you ask a bunch of your friends what they think, organize their views along a spectrum, and then decide where to plant yourself" Is the purpose of news and journalism to establish what happened? Or why it happened? Or what's likely to happen next because it happened? Or what's important to pay attention to in the first place?
- _rpd 9y ago
  > “The institutional values of most really good media companies should transcend any individual opinion,” ... argued Joseph Kahn, the managing editor of The New York Times This seems to be the central dispute. Facebook promotes the opinions of friends and family over articles on nytimes.com. I don't think nytimes would care so much but for the fact that so many people are in fact paying more attention to the opinions of friends and family. More than just the lost advertising revenue, this is an existential issue for nytimes and similar content creators.
  - wrs 9y ago
    It's an existential issue for American society. Journalism has a function that has evolved in symbiosis with civil society. Friends and family don't fulfill that function, unless you have a very large family made of journalists. Zuckerberg seems to realize this, given the comment about public funding, but that is just an unrealistic throwaway line in the current moment. I don't much like the idea that you can make billions by destroying the support for a pillar of civilization and then say that's not your problem to solve.
- ams6110 9y ago
  This is the basic "who, what, where, when, why" that is (or was at one time) taught in journalism school (not sure if that sequence is right). Not a lot of "opinion" fits in there, that I can see. Though of course it's nearly impossible for humans, even journalists, to be opinion-free.
  - bonaldi 9y ago
    You might look closer at "why".
contourtrails 9y ago
I don't have much sympathy for major news organizations because they are publishing opinions more than they are publishing breaking news based on investigative journalism. Of course I can't blame them, because the industry's economic reality is that a certain number of articles must be published every day, and opinions are just much more plentiful and easier to source than breaking news. Yet the broader reality is that Facebook has no obligation to society at large to deliver these opinion pieces to the masses. In fact by doing so, Facebook (and the internet more broadly) contributes to social unrest and polarization by constantly feeding people opinions that reinforce their own. Facebook should be reducing the visibility of such content on its network. Certainly high quality opinions exist, and they do have value. And intellectual content usually holds at least some kernel if opinion. But the problem is the pile-on, the crowd-fury, the group-think that always seems to accompany and eventually overpower those few reasoned opinions that exist. The root problem is the avalanche of opinions that assaults our rationality whenever anything happens in the world. We need to slow things down to reduce the group-think, to give people room to breathe and the reasoned opinions to be heard and not shouted down. Hence my belief that Facebook should reduce its bandwidth for opinion ("news").
- tlb 9y ago
  I prefer high-quality opinions, such as found in the Atlantic, Economist, and New Yorker, over "breaking news" which is usually just a copy-paste of someone's press release. Opinions have far more intellectual content. You can't have intellectual content without some point of view, and once you understand the POVs of some authors and publications, you can see around things you disagree with. It's true that there are lots of low-quality opinions too, but there is more than enough high-quality opinionated content to fill your day reading. There's no reason to read "breaking news". If something's important, a weekly publication will soon enough have something thoughtful to say about it.
  - deleted 9y ago
    [deleted]
  - siruncledrew 9y ago
    Opinions are good to read sometimes, but neither "opinion pieces" nor copy/pasted "breaking news" seem to qualify as high-standards journalism (especially from organizational outlets). That's the kind of content I would expect to find on Reddit or HN from user comments, not something a 100+ year old business like the Economist or the Atlantic would produce. Yea, they get most of their money from ads and also subscriptions so they need to produce a great volume of content to get the most return, but that also sets the bar very low if that's now acceptable "journalism". Compared to what used to be written in newspapers, the average content we are getting now is (subjectively) much worse overall. Rather than numerous well-written text articles with a few ads and one opinion section, most online news websites look like the reverse of that nowadays.
wccrawford 9y ago
>Couldn’t Facebook pay publishers directly by licensing their stories or programming? “Yeah,” Zuckerberg said, “I’m not sure that makes sense.” How in the world would having Facebook pick which publishers to pay end up with better news? They've going to pay the ones that people already want to see and show it to those same people. But now those publishers are further incentivized to cater to that crowd, if that's even possible. There's no way that Facebook ends up being an actual source of truth for news. People want to point to FB and say "Hey, they're spreading the wrong news!" But it's other people who are actually pushing the buttons to spread that news, not Facebook.
- deelowe 9y ago
  > How in the world would having Facebook pick which publishers to pay end up with better news? It wouldn't. It's just the solution that most closely models their historical distribution models which their entire business is built around (and has been for so long, they know no other way to do it).
Mononokay 9y ago
I think he understands it exactly, personally. Just because he's upsetting The Atlantic doesn't mean he's not understanding it.
ryandrake 9y ago
Here’s what I see when I visit the article: Ad for TheAtlantic app Ad for personal loan Headline Share and Tweet buttons Newsletter signup Some article text Car ad Some article text Obtrusive ad fly out over content! Related stories Some article text Car ad Some article text Share and Tweet buttons More ads and pormotional content More ads More ads all the way to the bottom If this is what journalism is, I’m glad someone out there is trying something different, not saying FB’s version is necessarily better.
Lendal 9y ago
I couldn't read the article, because they want me to whitelist Facebook trackers. I don't use Facebook, I don't have a Facebook account, and I never have had one. Why do they want me to whitelist Facebook trackers? No. Last time I'll ever attempt to read The Atlantic. Fk them. If the news isn't covered by NYT or the Post (the only newspapers I pay for) then it isn't worth knowing about, I guess.
agitator 9y ago
I get the vibe the Zuckerberg and Facebook don't really know what to do about the news situation. I find their promises of "we promise to only feed you real news" dishonest. Isn't the whole premise behind news that it's information aggregated and broken down by a person. That makes it inherently biased no matter how hard a person tries to keep bias out of it.... it's just part of it. So under what metrics will they determine that information isn't biased? It just doesn't make sense to me. It feels like a catch 22. Facebook makes a lot of money by posting ads for news and funneling traffic to other sites. But users leave when their feeds are garbage or they feel like Facebook isn't doing anything to protect them. Lets just tell both sides we will solve the problem, but never actually explain how we will do that.
patmcc 9y ago
>>>He runs a media company that has—with Google’s help—dominated the vast majority of digital ad dollars and eviscerated the journalism industry’s business model Oh, bullshit. Google and Facebook didn't kill journalism, "journalism" decided not to complete and thought people would keep paying similar ad rates for something objectively worse. And whining about how Facebook doesn't pay to license journalist content? In my "trending" section I can click to see a one sentence summary and then click through to the news site. It's not on facebook, except for that one sentence (which might be written by a user? Not clear to me) and a link. What would they pay for?
Karishma1234 9y ago
To understand journalism and journalists please read Nissim Nicholas Taleb's book Skin in the Game. There was a time when people who had passion to bring knowledge before the world worked to achieve that and invented "journalism". That rare breed of people exists today and actually flourishes because of Youtube, Google and Facebook. There is another lot who called themselves "journalists" and worked hard to get the privileges associated with it without actually having passion for bringing knowledge to people. Privileges => access to corridors of power, swinging political opinion, pimping for political patrons or simply making money. Gawker is a good example. They tried to bully someone and got bullied into extinction themselves. When I speak to journalists at NYT or Time, I realise that they have developed this sense of entitlement where they think they are doing great job where as independent bloggers and youtubers are shit because they dont have journalistic credentials. It is actually opposite. Big media houses have failed us but the independent bloggers are the ones leading the torch helped by Google, Facebook etc.
- justin66 9y ago
  Those are some nice prejudices you've got there, but this statement: There is another lot who called themselves "journalists" and worked hard to get the privileges associated with it without actually having passion for bringing knowledge to people. Privileges => access to corridors of power, swinging political opinion, pimping for political patrons or simply making money. is silly and poorly thought out. The number of journalists who have any proximity to "corridors of power" or political patrons or any sort of power is so obviously, vanishingly small that it's not representative of the profession as a whole. And you might not think journalists are good enough at bringing knowledge to people, but if you think they don't have a passion for it, you just haven't known a lot of journalists. Skin in the Game will be the first Taleb book I haven't read, but he's turned into such a tedious, self-important bore.
  - Bartweiss 9y ago
    > have any proximity to "corridors of power" or political patrons or any sort of power This is a picky comment, but I think it's important to distinguish "proximity to power" from "holding power". There are a lot of journalists with proximity to power, some of them doing a serious disservice to the public because of that proximity. A false story like Iraqi yellowcake uranium was peddled by high-profile, respectable journalists because they had and relied on proximity to power. But it didn't give them power, it just made them a mouthpiece. Which doesn't make the preceding commenter right, that's still wildly off-base. I just wanted to note that the journalists close to power rarely have it, and the journalists with real power are rarer and tend to lack proximity to political power. They do exist - Murrow and Woodward for good, Hearst for ill - but most of them only have it for a moment. (And yes, Skin in the Game is unbearable. Reading the pre-release excerpts felt like hiking through egomaniacal mud, and I'm not likely to try the whole book.)
cbhl 9y ago
I still can't believe Buzzfeed is now considered a top source of investigative journalism. Funded by the ad revenue from clickbait, quizzes, memes, and listicles, it was actually able to afford to pay for the long-form content that you used to expect only from, say, National Geographic or the Atlantic.
GreeniFi 9y ago
I’ve got a really good idea as to how to run a country: 1. Establish a dominant arbiter of fact. 2. Place as it’s head a decidedly odd person with some very curious ideas. 3. Ensure via voting rules that he is accountable to no-one. 4. Allow it a natural monopoly from which it can extract massive rents. 5. Give it surveillance powers unparalleled in human existence. Idi Amin, Gaddafi, Chairman Mao, would have and did kill for this type of power. Instead we have “Zuck”. What a schmuck.
- dang 9y ago
  Please don't do overwrought political rhetoric here. It lowers the signal-noise ratio, nearly always escalates to flamewar, and isn't necessary to make your substantive point. https://news.ycombinator.com/newsguidelines.html https://news.ycombinator.com/newsguidelines.html
  - GreeniFi 9y ago
    I appreciate your desire to maintain a civil tone - I’m usually decorous. But what in points 1-5 above is incorrect or overwrought? And what in the comparison?
    - dang 9y ago
      Ok, let's take a look. First of all, when you bring in Idi Amin, Gaddafi, and Mao, all you're doing is ratcheting up inflammation while reducing information—hence what I said about signal/noise. It's just a way of saying "Yuck", like listing a bunch of foods you hate, except with supervillains. You've now limited the range of possible responses to either "omg you said super-evil" or "that's not super-evil", neither of which is ever interesting, and both of which lead to flamewars. Grandiose phrases like "unparalleled in human existence" similarly lower signal-noise ratio, because they turn up the volume without adding information. The "schmuck" thing is name-calling, which the site guidelines ask you not to do. Ditto for the "decidedly odd person" swipe, which is a personal attack. We can argue about whether "Zuck" deserves better, but the community certainly does. Beyond all that, what is the content of the post? You haven't presented any argument about "how to run a country". It's really just rhetoric. I agree with you—most of us do, I'm sure—that the things you listed can have negative consequences in the political sphere. But what those actually are are hard to pin down, and your comment hasn't said anything thoughtful about them.
panarky 9y ago
Facebook shouldn't be in the journalism business at all. Journalism requires reporters, fact checkers and editors united by a culture that cares about accuracy and truth. Facebook is the polar opposite of this. People sharing shit on Facebook is a nutrient-rich environment for both ignoramuses and bad actors pushing agitprop. Facebook can't clean up their cesspool of disinformation by spreading algorithmic special sauce on top of it.
- sbuk 9y ago
  To be fair, that sounds like a large swathe of the traditional media at large, certainly the British press. The assumption that 21st century People have an insatiable desire for exciting 24 hour news cycle, along with a platform for inane utterance (“social” media) are massively to blame too.
- tlb 9y ago
  Clearly it's impossible to detect agitprop with 100% accuracy. But I think they could eliminate 80% of the bad stuff with straightforward filtering. HN eliminates the great majority of the agitprop and outrage porn submitted with very simple heuristics. Human flagging eliminates most of the rest, though sometimes too late. Eliminating 80% would improve the world's psyche considerably.
  - Bartweiss 9y ago
    This entire topic feels like a "perfect is the enemy of good" situation. What could Facebook do to improve news quality without censorship? It could just go back to what it already did with trending stories, before they fired their entire human-review team and then immediately started promoting objectively-false claims. It could even keep the algorithmic choices, and just pay for one media-savvy person per shift to skim the headlines and delete anything blatantly stupid.
talltimtom 9y ago
It is very important to Facebook that the news companies keep reporting the news either for free or to a broad group of paying costumers because all that content and the discussions of them feed his platform. Facebook will never pay for content. And you can’t really help but laugh at all the papers who bent over backwards to make sure they had a “social media precense” all they did was move their communities to Facebook for free and now they can’t cut the ties of providing free content to favebook because that would cut the ties to their readers.
lumberjack 9y ago
>As any journalist can tell you, the best answer to the question “what happened?” is not why don’t you ask a bunch of your friends what they think, organize their views along a spectrum, and then decide where to plant yourself. Yet this is the propaganda tool de jour. The perception of public sentiment is very important in shaping peoples opinions, irrespective of the facts. A fact today might be interpreted in some way, the same fact in two years might be interpreted in a completely different manner. Perception is even more important than facts, because facts are actually just claims by authority figures. If you spread a certain sentiment that a certain authority figure is untrustworthy (or vice versa) you can "amend facts" in the minds of the electorate.

53 points by panarky 9y ago

the best answer to the question “what happened?” is not "why don’t you ask a bunch of your friends what they think, organize their views along a spectrum, and then decide where to plant yourself" Is the purpose of news and journalism to establish what happened? Or why it happened? Or what's likely to happen next because it happened? Or what's important to pay attention to in the first place?

_rpd 9y ago
> “The institutional values of most really good media companies should transcend any individual opinion,” ... argued Joseph Kahn, the managing editor of The New York Times This seems to be the central dispute. Facebook promotes the opinions of friends and family over articles on nytimes.com. I don't think nytimes would care so much but for the fact that so many people are in fact paying more attention to the opinions of friends and family. More than just the lost advertising revenue, this is an existential issue for nytimes and similar content creators.
- wrs 9y ago
  It's an existential issue for American society. Journalism has a function that has evolved in symbiosis with civil society. Friends and family don't fulfill that function, unless you have a very large family made of journalists. Zuckerberg seems to realize this, given the comment about public funding, but that is just an unrealistic throwaway line in the current moment. I don't much like the idea that you can make billions by destroying the support for a pillar of civilization and then say that's not your problem to solve.
ams6110 9y ago
This is the basic "who, what, where, when, why" that is (or was at one time) taught in journalism school (not sure if that sequence is right). Not a lot of "opinion" fits in there, that I can see. Though of course it's nearly impossible for humans, even journalists, to be opinion-free.
- bonaldi 9y ago
  You might look closer at "why".

contourtrails 9y ago

I don't have much sympathy for major news organizations because they are publishing opinions more than they are publishing breaking news based on investigative journalism. Of course I can't blame them, because the industry's economic reality is that a certain number of articles must be published every day, and opinions are just much more plentiful and easier to source than breaking news. Yet the broader reality is that Facebook has no obligation to society at large to deliver these opinion pieces to the masses. In fact by doing so, Facebook (and the internet more broadly) contributes to social unrest and polarization by constantly feeding people opinions that reinforce their own. Facebook should be reducing the visibility of such content on its network. Certainly high quality opinions exist, and they do have value. And intellectual content usually holds at least some kernel if opinion. But the problem is the pile-on, the crowd-fury, the group-think that always seems to accompany and eventually overpower those few reasoned opinions that exist. The root problem is the avalanche of opinions that assaults our rationality whenever anything happens in the world. We need to slow things down to reduce the group-think, to give people room to breathe and the reasoned opinions to be heard and not shouted down. Hence my belief that Facebook should reduce its bandwidth for opinion ("news").

tlb 9y ago
I prefer high-quality opinions, such as found in the Atlantic, Economist, and New Yorker, over "breaking news" which is usually just a copy-paste of someone's press release. Opinions have far more intellectual content. You can't have intellectual content without some point of view, and once you understand the POVs of some authors and publications, you can see around things you disagree with. It's true that there are lots of low-quality opinions too, but there is more than enough high-quality opinionated content to fill your day reading. There's no reason to read "breaking news". If something's important, a weekly publication will soon enough have something thoughtful to say about it.
- deleted 9y ago
  [deleted]
- siruncledrew 9y ago
  Opinions are good to read sometimes, but neither "opinion pieces" nor copy/pasted "breaking news" seem to qualify as high-standards journalism (especially from organizational outlets). That's the kind of content I would expect to find on Reddit or HN from user comments, not something a 100+ year old business like the Economist or the Atlantic would produce. Yea, they get most of their money from ads and also subscriptions so they need to produce a great volume of content to get the most return, but that also sets the bar very low if that's now acceptable "journalism". Compared to what used to be written in newspapers, the average content we are getting now is (subjectively) much worse overall. Rather than numerous well-written text articles with a few ads and one opinion section, most online news websites look like the reverse of that nowadays.

wccrawford 9y ago

>Couldn’t Facebook pay publishers directly by licensing their stories or programming? “Yeah,” Zuckerberg said, “I’m not sure that makes sense.” How in the world would having Facebook pick which publishers to pay end up with better news? They've going to pay the ones that people already want to see and show it to those same people. But now those publishers are further incentivized to cater to that crowd, if that's even possible. There's no way that Facebook ends up being an actual source of truth for news. People want to point to FB and say "Hey, they're spreading the wrong news!" But it's other people who are actually pushing the buttons to spread that news, not Facebook.

deelowe 9y ago
> How in the world would having Facebook pick which publishers to pay end up with better news? It wouldn't. It's just the solution that most closely models their historical distribution models which their entire business is built around (and has been for so long, they know no other way to do it).

Mononokay 9y ago

I think he understands it exactly, personally. Just because he's upsetting The Atlantic doesn't mean he's not understanding it.

ryandrake 9y ago

Here’s what I see when I visit the article: Ad for TheAtlantic app Ad for personal loan Headline Share and Tweet buttons Newsletter signup Some article text Car ad Some article text Obtrusive ad fly out over content! Related stories Some article text Car ad Some article text Share and Tweet buttons More ads and pormotional content More ads More ads all the way to the bottom If this is what journalism is, I’m glad someone out there is trying something different, not saying FB’s version is necessarily better.

Lendal 9y ago

I couldn't read the article, because they want me to whitelist Facebook trackers. I don't use Facebook, I don't have a Facebook account, and I never have had one. Why do they want me to whitelist Facebook trackers? No. Last time I'll ever attempt to read The Atlantic. Fk them. If the news isn't covered by NYT or the Post (the only newspapers I pay for) then it isn't worth knowing about, I guess.

agitator 9y ago

I get the vibe the Zuckerberg and Facebook don't really know what to do about the news situation. I find their promises of "we promise to only feed you real news" dishonest. Isn't the whole premise behind news that it's information aggregated and broken down by a person. That makes it inherently biased no matter how hard a person tries to keep bias out of it.... it's just part of it. So under what metrics will they determine that information isn't biased? It just doesn't make sense to me. It feels like a catch 22. Facebook makes a lot of money by posting ads for news and funneling traffic to other sites. But users leave when their feeds are garbage or they feel like Facebook isn't doing anything to protect them. Lets just tell both sides we will solve the problem, but never actually explain how we will do that.

patmcc 9y ago

>>>He runs a media company that has—with Google’s help—dominated the vast majority of digital ad dollars and eviscerated the journalism industry’s business model Oh, bullshit. Google and Facebook didn't kill journalism, "journalism" decided not to complete and thought people would keep paying similar ad rates for something objectively worse. And whining about how Facebook doesn't pay to license journalist content? In my "trending" section I can click to see a one sentence summary and then click through to the news site. It's not on facebook, except for that one sentence (which might be written by a user? Not clear to me) and a link. What would they pay for?

Karishma1234 9y ago

To understand journalism and journalists please read Nissim Nicholas Taleb's book Skin in the Game. There was a time when people who had passion to bring knowledge before the world worked to achieve that and invented "journalism". That rare breed of people exists today and actually flourishes because of Youtube, Google and Facebook. There is another lot who called themselves "journalists" and worked hard to get the privileges associated with it without actually having passion for bringing knowledge to people. Privileges => access to corridors of power, swinging political opinion, pimping for political patrons or simply making money. Gawker is a good example. They tried to bully someone and got bullied into extinction themselves. When I speak to journalists at NYT or Time, I realise that they have developed this sense of entitlement where they think they are doing great job where as independent bloggers and youtubers are shit because they dont have journalistic credentials. It is actually opposite. Big media houses have failed us but the independent bloggers are the ones leading the torch helped by Google, Facebook etc.

justin66 9y ago
Those are some nice prejudices you've got there, but this statement: There is another lot who called themselves "journalists" and worked hard to get the privileges associated with it without actually having passion for bringing knowledge to people. Privileges => access to corridors of power, swinging political opinion, pimping for political patrons or simply making money. is silly and poorly thought out. The number of journalists who have any proximity to "corridors of power" or political patrons or any sort of power is so obviously, vanishingly small that it's not representative of the profession as a whole. And you might not think journalists are good enough at bringing knowledge to people, but if you think they don't have a passion for it, you just haven't known a lot of journalists. Skin in the Game will be the first Taleb book I haven't read, but he's turned into such a tedious, self-important bore.
- Bartweiss 9y ago
  > have any proximity to "corridors of power" or political patrons or any sort of power This is a picky comment, but I think it's important to distinguish "proximity to power" from "holding power". There are a lot of journalists with proximity to power, some of them doing a serious disservice to the public because of that proximity. A false story like Iraqi yellowcake uranium was peddled by high-profile, respectable journalists because they had and relied on proximity to power. But it didn't give them power, it just made them a mouthpiece. Which doesn't make the preceding commenter right, that's still wildly off-base. I just wanted to note that the journalists close to power rarely have it, and the journalists with real power are rarer and tend to lack proximity to political power. They do exist - Murrow and Woodward for good, Hearst for ill - but most of them only have it for a moment. (And yes, Skin in the Game is unbearable. Reading the pre-release excerpts felt like hiking through egomaniacal mud, and I'm not likely to try the whole book.)

cbhl 9y ago

I still can't believe Buzzfeed is now considered a top source of investigative journalism. Funded by the ad revenue from clickbait, quizzes, memes, and listicles, it was actually able to afford to pay for the long-form content that you used to expect only from, say, National Geographic or the Atlantic.

GreeniFi 9y ago

I’ve got a really good idea as to how to run a country: 1. Establish a dominant arbiter of fact. 2. Place as it’s head a decidedly odd person with some very curious ideas. 3. Ensure via voting rules that he is accountable to no-one. 4. Allow it a natural monopoly from which it can extract massive rents. 5. Give it surveillance powers unparalleled in human existence. Idi Amin, Gaddafi, Chairman Mao, would have and did kill for this type of power. Instead we have “Zuck”. What a schmuck.

dang 9y ago
Please don't do overwrought political rhetoric here. It lowers the signal-noise ratio, nearly always escalates to flamewar, and isn't necessary to make your substantive point. https://news.ycombinator.com/newsguidelines.html https://news.ycombinator.com/newsguidelines.html
- GreeniFi 9y ago
  I appreciate your desire to maintain a civil tone - I’m usually decorous. But what in points 1-5 above is incorrect or overwrought? And what in the comparison?
  - dang 9y ago
    Ok, let's take a look. First of all, when you bring in Idi Amin, Gaddafi, and Mao, all you're doing is ratcheting up inflammation while reducing information—hence what I said about signal/noise. It's just a way of saying "Yuck", like listing a bunch of foods you hate, except with supervillains. You've now limited the range of possible responses to either "omg you said super-evil" or "that's not super-evil", neither of which is ever interesting, and both of which lead to flamewars. Grandiose phrases like "unparalleled in human existence" similarly lower signal-noise ratio, because they turn up the volume without adding information. The "schmuck" thing is name-calling, which the site guidelines ask you not to do. Ditto for the "decidedly odd person" swipe, which is a personal attack. We can argue about whether "Zuck" deserves better, but the community certainly does. Beyond all that, what is the content of the post? You haven't presented any argument about "how to run a country". It's really just rhetoric. I agree with you—most of us do, I'm sure—that the things you listed can have negative consequences in the political sphere. But what those actually are are hard to pin down, and your comment hasn't said anything thoughtful about them.

panarky 9y ago

Facebook shouldn't be in the journalism business at all. Journalism requires reporters, fact checkers and editors united by a culture that cares about accuracy and truth. Facebook is the polar opposite of this. People sharing shit on Facebook is a nutrient-rich environment for both ignoramuses and bad actors pushing agitprop. Facebook can't clean up their cesspool of disinformation by spreading algorithmic special sauce on top of it.

sbuk 9y ago
To be fair, that sounds like a large swathe of the traditional media at large, certainly the British press. The assumption that 21st century People have an insatiable desire for exciting 24 hour news cycle, along with a platform for inane utterance (“social” media) are massively to blame too.
tlb 9y ago
Clearly it's impossible to detect agitprop with 100% accuracy. But I think they could eliminate 80% of the bad stuff with straightforward filtering. HN eliminates the great majority of the agitprop and outrage porn submitted with very simple heuristics. Human flagging eliminates most of the rest, though sometimes too late. Eliminating 80% would improve the world's psyche considerably.
- Bartweiss 9y ago
  This entire topic feels like a "perfect is the enemy of good" situation. What could Facebook do to improve news quality without censorship? It could just go back to what it already did with trending stories, before they fired their entire human-review team and then immediately started promoting objectively-false claims. It could even keep the algorithmic choices, and just pay for one media-savvy person per shift to skim the headlines and delete anything blatantly stupid.

talltimtom 9y ago

It is very important to Facebook that the news companies keep reporting the news either for free or to a broad group of paying costumers because all that content and the discussions of them feed his platform. Facebook will never pay for content. And you can’t really help but laugh at all the papers who bent over backwards to make sure they had a “social media precense” all they did was move their communities to Facebook for free and now they can’t cut the ties of providing free content to favebook because that would cut the ties to their readers.

lumberjack 9y ago

>As any journalist can tell you, the best answer to the question “what happened?” is not why don’t you ask a bunch of your friends what they think, organize their views along a spectrum, and then decide where to plant yourself. Yet this is the propaganda tool de jour. The perception of public sentiment is very important in shaping peoples opinions, irrespective of the facts. A fact today might be interpreted in some way, the same fact in two years might be interpreted in a completely different manner. Perception is even more important than facts, because facts are actually just claims by authority figures. If you spread a certain sentiment that a certain authority figure is untrustworthy (or vice versa) you can "amend facts" in the minds of the electorate.