No-one outside Apple knows, and we won't find out for at least another 5-10 years when executives start writing books about it, if ever. But you miss my point e

No-one outside Apple knows, and we won't find out for at least another 5-10 years when executives start writing books about it, if ever. But you miss my point entirely. Perhaps a better way of putting it is in this comment from Tim Cook in 2009[1]: We believe we need to own and control the primary technologies behind the products that we make and participate only in markets where we can make a significant contribution. If there ever was a car-project (which there was enough smoke for that I think there probably was), it was because Apple's management genuinely believed at the time they could make a significant contribution to the automotive industry. The fact that, after trying for however long, they concluded the money had been pissed up the wall doesn't make the attempt any less valid. [1]: https://www.macobserver.com/tmo/article/apple_coo_tim_cook_lays_out_apple_manifesto_with_or_without_steve_jobs https://www.macobserver.com/tmo/article/apple_coo_tim_cook_l...