3 ms·

I'm still confused as to what exactly this is.

• gcb0 8y ago
  iab is the "thing" that somehow standardized banner dimensions and file sizes in the 90s. they do have some good standards, that focused on user privacy, which are abandoned by now. mostly they spend the 2000s trying to standardise hit-the-monkey rich media banners and were widely ignored while google stole all Ad money by dictating the direction they wanted instead (and thanks to that period every site in the world snitch you to google analytics) now iab is trying to lead how Ads will confirm the publisher secured gdpr consent. but again google is already on their own thing.
  • zerostar07 8y ago
    > but again google is already on their own thing. which is? you left us hanging there
    • gcb0 8y ago
      Several over time. The last one is the beloved AMP. which have AMP Ads. Which block all intrusive and spying scripts, besides google's.
  • yeldarb 8y ago
    Google's SVP of Ads & Commerce is on the board of IAB. https://www.iab.com/our-story/#board-of-directors https://www.iab.com/our-story/#board-of-directors
    • gcb0 8y ago
      not trying to sound like an ass, but that means nothing. Every company selling ad is on that list. If the company follows standards or not, is another history. On the other hand, one of my clients dropped the membership (cutting all expenses on the quarters pre-IPO/Sale so the numbers looked better) and was still leading one of the standards even without the name on this list.