4 ms·

I haven't been involved in the skate scene for a quarter century, but I'm at least vaguely shocked that Adidas has a team. Does any part of skate culture rejec

by bmj 8y ago

I haven't been involved in the skate scene for a quarter century, but I'm at least vaguely shocked that Adidas has a team. Does any part of skate culture reject "big business" nosing into a rather anti-establishment culture?

Disruptive_Dave 8y ago
Absolutely. Generally, those rocking Nike, Adidas, even Supreme are not accepted by those who support skate specific shops and brands. But it's become a lifestyle thing. Somehow you see people like the Kardashians wearing Thrasher hoodies and someone like me, who grew up skating in the 90s, has to laugh a bit.
- lloeki 8y ago
  > Generally, those rocking Nike, Adidas, even Supreme are not accepted by those who support skate specific shops and brands. The situation is much less clear cut these days. There are the die-hards that will never ever buy those newcoming brands, sure, but Nike and Adidas skateboarding offshoots do embrace the culture and sponsor great talent with a genuine skateboarding spirit like Sean Malto (Nike), Shane O'Neill (Nike), Daewon Song (Adidas) or Chris Chann (Adidas); plus the shoes are objectively good stuff for skating. They certainly have less of an extreme attitude than Ali Boulala and Dustin Dollin, but that never was what skateboarding was about.
newfie_bullet 8y ago
Nike has a huge skate team these days (Koston for example). It's like any major sport now - there's money in it so the big companies have joined in. I'm sure it's great for the skater's incomes and the Nike SB shoes are really quite good. Can't comment on Adidas, but they've been in the game for quite a while now.
- bmj 8y ago
  Interesting. I'm a long-time rock climber, and a handful (or two) of years ago, Adidas jumped into that market by purchasing a well-respected shoe maker (Five Ten). They continue to produce shoes under the Five Ten brand, but Adidas also sponsors a bunch of professional climbers. There is some cultural backlash in climbing, but mostly around the increasing commodification of the sport (which has always been seen as anti-establishment). Even those folks who rue big climbing competitions and big "shows" (the Dawn Wall climb) still wear Five Ten.

by bmj 8y ago

Disruptive_Dave 8y ago

Absolutely. Generally, those rocking Nike, Adidas, even Supreme are not accepted by those who support skate specific shops and brands. But it's become a lifestyle thing. Somehow you see people like the Kardashians wearing Thrasher hoodies and someone like me, who grew up skating in the 90s, has to laugh a bit.

lloeki 8y ago
> Generally, those rocking Nike, Adidas, even Supreme are not accepted by those who support skate specific shops and brands. The situation is much less clear cut these days. There are the die-hards that will never ever buy those newcoming brands, sure, but Nike and Adidas skateboarding offshoots do embrace the culture and sponsor great talent with a genuine skateboarding spirit like Sean Malto (Nike), Shane O'Neill (Nike), Daewon Song (Adidas) or Chris Chann (Adidas); plus the shoes are objectively good stuff for skating. They certainly have less of an extreme attitude than Ali Boulala and Dustin Dollin, but that never was what skateboarding was about.

newfie_bullet 8y ago

Nike has a huge skate team these days (Koston for example). It's like any major sport now - there's money in it so the big companies have joined in. I'm sure it's great for the skater's incomes and the Nike SB shoes are really quite good. Can't comment on Adidas, but they've been in the game for quite a while now.

bmj 8y ago
Interesting. I'm a long-time rock climber, and a handful (or two) of years ago, Adidas jumped into that market by purchasing a well-respected shoe maker (Five Ten). They continue to produce shoes under the Five Ten brand, but Adidas also sponsors a bunch of professional climbers. There is some cultural backlash in climbing, but mostly around the increasing commodification of the sport (which has always been seen as anti-establishment). Even those folks who rue big climbing competitions and big "shows" (the Dawn Wall climb) still wear Five Ten.