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The biggest problem is fitting these verticals in to look and feel of Facebook. This is actually lot harder than you think because the core business requires th
by sytelus 9y ago
The biggest problem is fitting these verticals in to look and feel of Facebook. This is actually lot harder than you think because the core business requires that you still need to be sharply focused on news feed. Perhaps this is the reason lot of verticals that already exists hasn't driven competitors in to extinction. They have to figure out the design (like Yahoo did in its early days with simple but prominent tabs which Google followed up with its own simple but prominent tabs in search results) so people get used to think of FB as collection of verticals as opposed to place to go read news feed - but this would be a significant change in strategy and business bottom line.
- wastedhours 9y ago100% agree with this - it's one of the main reasons (other than ad payouts) why they're not massively competing with YouTube just yet. News Feed is their core, but it's also what's been holding them back from really destroying other markets - the discoverability mechanics (you never know what's coming up, so keep scrolling...) of the News Feed are a blessing and a curse. When they break themselves away from this (which they arguably have with their attempts to embed more in Messenger - I can foresee a future test being you subscribing to video channels/news brands in Messenger and having bots push the latest vids out, history repeats itself), and open up a few more interaction mechanics, things could change.