They have done a poor job promoting it. Developers do not see the immediate value of marking up their pages to benefit Facebook. I still don't understand what t

They have done a poor job promoting it. Developers do not see the immediate value of marking up their pages to benefit Facebook. I still don't understand what they mean by "enables any page to have the same functionality as a Facebook page" When I look at the IMDB examples, all I see is the same 'like' button, and nothing more. A good example of how to roll out a new markup schematic is the IE9 jumplists and desktop pinning (site specific browsers). The browser was launched earlier today and already numerous sites support this new markup - such as IMDB, CNN, Twitter etc. Developers can see the clear value proposition with the ms markup, and Microsoft likely spent the beta period approaching high-profile sites and getting them to build support for the new format. See: http://www.hanselman.com/blog/PermaLink.aspx?guid=475e293f-7465-4c72-bff3-a3bcb96721fc http://www.hanselman.com/blog/PermaLink.aspx?guid=475e293f-7... Facebook, on the other hand, just announced a new format and then hoped that the world would just adopt it because they are Facebook.