In general, CEI and their brethren would love class action lawsuits to go away. Without them, it's much easier to deceive a large group of customers/consumers j

In general, CEI and their brethren would love class action lawsuits to go away. Without them, it's much easier to deceive a large group of customers/consumers just enough to avoid being held accountable for their actions; they know the vast majority will never sue because they couldn't afford to. Forced arbitration is one key to this strategy, but occasionally that fails. This looks like a step towards covering that corner case.