Both were my mains points, but I see the "http:// http:// problem bigger. It's too unpronounceable prefix for every-day use (because of combination of letters h

Both were my mains points, but I see the "http:// http:// problem bigger. It's too unpronounceable prefix for every-day use (because of combination of letters h+t+t+p and three punctuation marks after that!), so people simply skip it. Because normal people still need some standard identification string to recognize a website address, the site owners configure the "www." subdomain for that purpose, although it's totally unnecessary component (but made sense historically when the www was just one marginal service among others).