> We've always done pointless stuff, but the engagements (microwork) we do on social media may _seem_ pointless to us, but to Facebook it creates the value they

> We've always done pointless stuff, but the engagements (microwork) we do on social media may _seem_ pointless to us, but to Facebook it creates the value they sell. As the time I spend grooming my hair every morning creates value for my hair wax company, or the time a salesperson spends filling in SFDC creates value for Salesforce. If I'm a salesperson, I don't expect Salesforce to pay me personally for the time I spend engaging in microwork using its product, because Salesforce creates value for me too. Facebook creates value for its users too, whether you choose to see that or not.