I'm pretty sure I get it - It's an up-scale gift. All those times you've walked into Best Buy, and you've seen the WALL of crappy VR? Well, this will be the

I'm pretty sure I get it - It's an up-scale gift. All those times you've walked into Best Buy, and you've seen the WALL of crappy VR? Well, this will be the undisputed king of all of them. I'm seriously considering one for airplanes. I'd definitely want to use my noise-cancelling headphones instead, though. "also includes a 3.5mm headphone jack" So that's good. It'll be lighter than one phone-based ones, too, I bet. Less fidgeting, trying to get your phone in and out. Don't get distracted when you get an IM from your friend, wrecking your view for a minute. Auto-brightness isn't on, messing with you. And it's a walled garden. Oculus IS the store. That's good for them. So, they may sell these at a loss, and still come out ahead. The smart move is to buy one and only use the free apps, or the stuff you really, really know you want.