If your are targeting discontent Quickbooks users, then it will be very difficult battle. The cost of switching is very high, and most of the quickbooks users a

If your are targeting discontent Quickbooks users, then it will be very difficult battle. The cost of switching is very high, and most of the quickbooks users are not web savvy, they will cling to what they are used unless Intuit really screws them up. I don't think it's likely to happen because Intuit is a very strong company - Microsoft tried very hard to get them but failed. I do think you might have a chance to target the web startups, like the users of YC news. But these companies are cheap, so you may need to give me at least 1-year free trial so that I can see your app carry me through a tax year. Then I wouldn't mind $59 a month. But then, most web startups die in a few years. Well, it's just tough.