4 ms·

"Several hundred dollars" heh. These deals are worth at least 5 digits, sometimes 6.

ChuckMcM 9y ago
From the article: *"Channels with tens of thousands of subscribers can be offered hundreds of dollars for each advert." Where do you get the 10's of thousands of dollars figure from?
- magissima 9y ago
  Tens of thousands of subscribers isn't very many.
  - ChuckMcM 9y ago
    "According to The Economist, influencers with at least 100,000 subscribers on YouTube can get an average of $12,500 for a sponsored post, with payments going up rapidly if you have one million subscribers or more. But those figures refer to endorsements by people who are celebrities in their own right. Someone who's only well known on YouTube might not command that kind of pay." https://www.inc.com/minda-zetlin/even-youtube-stars-with-14-million-monthly-viewers-earn-less-than-17000-a-year-research-shows.html https://www.inc.com/minda-zetlin/even-youtube-stars-with-14-... Suggests you can get low five figures for an endorsement with 100,000 viewers.
    - KaoruAoiShiho 9y ago
      Looks like if you scale it up from those numbers to the several million subs category you'll easily get 6 figures, possibly 7.
      - ChuckMcM 9y ago
        I don't doubt it, but people with several million subscribers are in the 97 - 98th percentile. They are even less likely to risk their revenue stream by pushing something that is clearly cheating. (Not that the guys who offer a cheating service wouldn't love to have their endorsement of course). I am thinking about people on the bubble who have enough subscribers to be considered 'famous' but not so many as to be making bank like the top 3% do. The economist article suggests that revenue as a 'youtuber' drops really hard from the high end, into the not so high end personalities.
        KaoruAoiShiho 9y ago
        The article mentions multiple people with millions of subs that's taking money from cheating sites. I'm also thinking of one of my favorite channels: https://www.youtube.com/watch?v=nFkbsvbJl7w https://www.youtube.com/watch?v=nFkbsvbJl7w Definitely raking in the money these guys.
piyush_soni 9y ago
In the attached video to the page one of the promoters himself says he gets around £250 for each episode. So not 5 or 6 digits.

From the article: *"Channels with tens of thousands of subscribers can be offered hundreds of dollars for each advert." Where do you get the 10's of thousands of dollars figure from?

magissima 9y ago
Tens of thousands of subscribers isn't very many.
- ChuckMcM 9y ago
  "According to The Economist, influencers with at least 100,000 subscribers on YouTube can get an average of $12,500 for a sponsored post, with payments going up rapidly if you have one million subscribers or more. But those figures refer to endorsements by people who are celebrities in their own right. Someone who's only well known on YouTube might not command that kind of pay." https://www.inc.com/minda-zetlin/even-youtube-stars-with-14-million-monthly-viewers-earn-less-than-17000-a-year-research-shows.html https://www.inc.com/minda-zetlin/even-youtube-stars-with-14-... Suggests you can get low five figures for an endorsement with 100,000 viewers.
  - KaoruAoiShiho 9y ago
    Looks like if you scale it up from those numbers to the several million subs category you'll easily get 6 figures, possibly 7.
    - ChuckMcM 9y ago
      I don't doubt it, but people with several million subscribers are in the 97 - 98th percentile. They are even less likely to risk their revenue stream by pushing something that is clearly cheating. (Not that the guys who offer a cheating service wouldn't love to have their endorsement of course). I am thinking about people on the bubble who have enough subscribers to be considered 'famous' but not so many as to be making bank like the top 3% do. The economist article suggests that revenue as a 'youtuber' drops really hard from the high end, into the not so high end personalities.
      - KaoruAoiShiho 9y ago
        The article mentions multiple people with millions of subs that's taking money from cheating sites. I'm also thinking of one of my favorite channels: https://www.youtube.com/watch?v=nFkbsvbJl7w https://www.youtube.com/watch?v=nFkbsvbJl7w Definitely raking in the money these guys.

piyush_soni 9y ago

In the attached video to the page one of the promoters himself says he gets around £250 for each episode. So not 5 or 6 digits.