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Also consider that McGrath is a PR company that charges clients a lot of money to get coverage on blogs like Techcrunch. They have dug their own grave. I can i
by bl4k 16y ago
Also consider that McGrath is a PR company that charges clients a lot of money to get coverage on blogs like Techcrunch. They have dug their own grave.
I can imagine that any client of McGrath's is on a TC blacklist now, and their current and potential clients are having second thoughts about working with them.
I read all the McGrath emails, they knew that what they were doing was bad and 'messy', but justified it because the project would have been worth $x (the amount was redacted).
People talk about FusionGarage being unethical because they do not understand the culture of the valley (where you do business based on your reputation), but it was a valley PR firm that pushed FusionGarage into doing what they did, thinking that their mad PR skills could fool bloggers and the media into accepting the FG version of events despite the fact that the entire project from day zero had been covered in blogs.