Well worth reading the whole thing. It’s not too long, and he’s already Readability’d it for us, if you will. But if you don’t have time: • #NewTwitter will m

Well worth reading the whole thing. It’s not too long, and he’s already Readability’d it for us, if you will. But if you don’t have time: • #NewTwitter will make Twitter more mainstream, and will provide advertisement opportunities. • #NewTwitter is a shift away from being a platform towards being a destination (or “place of consumption,” if you will), and as such further complicates relationships with third-party developers. • Twitter should become decentralized, but it’s clearly in Twitter’s best interested not to. • Alex circulated a document internally advocating decentralization, and executives disagreed (understandably).