Data collection by libraries included in apps isn't news to us as developers, but this is a good article to help less tech-savvy people understand how data is b

Data collection by libraries included in apps isn't news to us as developers, but this is a good article to help less tech-savvy people understand how data is being collected about them. What worries me is progressive aggregation, refinement and longevity of the data. These advertising-oriented trackers may (do) resell their data, or they may go out of business and their data be bought up out of bankruptcy. Once it's acquired by a data aggregator like Acxiom or Facebook and linked to your identity, it's there forever. With increasing compute power, data becomes easier and easier to analyse over time. De-anonymizing and analysis for interesting patterns will get easier. When will we see the first candidate for political office who gets brought down by their browsing data, DNS requests, or location data trail?