(I'm not a fan of apple, but) I wouldn't say "Apple isn't a tech company". Even a little. They design their own chips, software, and hardware, and sometimes pus

(I'm not a fan of apple, but) I wouldn't say "Apple isn't a tech company". Even a little. They design their own chips, software, and hardware, and sometimes push the tech industry (independent of whether or not they're subjectively innovative). Their success definitely comes from their marketing and design, but that's practically the norm for tech companies.