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1) Speaking as a customer I don't see any reason to offer a pro-rated refund, it's nice but I have no expectation of it, and so it doesn't bother me. However i

1) Speaking as a customer I don't see any reason to offer a pro-rated refund, it's nice but I have no expectation of it, and so it doesn't bother me. However if your would rather going the refund route you may be better off letting people delay the cancellation until the end of the billing period i.e. I'm paying monthly on the 15th, on the 27th I decide to cancel, I won't get billed again but my subscription stays active until the 15th of the next month. 2) It depends on your service, if it doesn't cost much to keep user's info saved you may want to go the route I believe Netflix takes by separating the user account and their subscription. Canceling the subscription makes it so that I can't use the main feature of their service (i.e. watch/rent movies) but I can still log in and restart my subscription easily. Additionally I can delete my account to remove my data from their servers (at least in theory). Obviously all of this depends on the specific product your offering but thats my $.02

dotBen 16y ago
Netflix keeps your data, probably, because it helps with their recommendation algorithms. If they presented to you that they had fully deleted your data, they'd have to remove the data from the collaborative filtering graph. Ultimately they can do that if you explicitly ask, but as a routine matter of course why would they make their graph less smart off the back of you leaving the service? Keep data when account is closed: If the removal of the closed customer's data would render your system less smart and you are not in the EU. Remove data upon account close: If it doesn't impact the overall level of 'smart' of your service, if the user explicitly asks or if your servers are in the EU (data protection rules).