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Photographic lighting is such an overlooked skill. Commercial photographers spend years crafting this skill. You can spend hundreds of thousands of dollars jus
by mozumder 8y ago
Photographic lighting is such an overlooked skill. Commercial photographers spend years crafting this skill. You can spend hundreds of thousands of dollars just on lighting, where one umbrella reflector, with no electronics, can cost $11k.
Here's an example of an iPhone product shot: https://fstoppers.com/video/bts-how-apples-product-photographer-makes-iphone-ad-perfect-3321 https://fstoppers.com/video/bts-how-apples-product-photograp...
Each specular highlight & complementary shadow contrast is put in on purpose, with its own lighting/card/reflector.
- fredley 8y agoI had no idea these were photography, I always assumed they were renders.
- pasta 8y agoRelated to this: when Ikea started using 3D models in their brochures photographers were teaching the 3D modelers how to lighten the products. And visa versa a lot of photographers became interested in 3D modeling.
- aw3c2 8y agoWhy do they bother photographing real models if they end up filling their screens in Photoshop in the end anyways?
- brudgers 8y agoMy guess: legal requirements regarding "truth in advertising."