I don't have gripes with this marketing approach and I read it more as "expect to be surprised by what is possible" rather than harp on what isn't .. at least n

I don't have gripes with this marketing approach and I read it more as "expect to be surprised by what is possible" rather than harp on what isn't .. at least not yet. For a comparison, it is like apple branding their display tech as "retina display" to communicate the intention (you can't tell pixels apart), possibilities (you can now use any font) and quality rather than any claims about mimicking the eye.