Some crystal balling: A lot of these alt-proteins are going to encounter distribution issues. Why? People aren't going to just go out and say "hey, give me som

Some crystal balling: A lot of these alt-proteins are going to encounter distribution issues. Why? People aren't going to just go out and say "hey, give me some tofurkey, I watched a PETA documentary last night" and becoming hooked regular alt-protein consumers. Also, given that in many other parts of the world (South America, Africa, India, China, Middle East) people just eat vegetables and don't need to pretend it's meat to enjoy them - lentils, chickpeas, soybeans/tofu, nuts, seeds, etc. - in terms of health, production cost, familiarity, appearance and overall consumer acceptance, alt-protein faces an uphill battle outside of the new, growing, and high margin western meat replacement market ... but that market is capped, and the real profits for this industry lie in mass consumer acceptance, which will basically be defined by solid inroads in to megacities (most of which are in Asia). These markets could be exceptionally hard to win.