The theory as I've heard it goes that youtube believes manual human review of videos is becoming increasingly necessary and creates a significant expense (hirin

The theory as I've heard it goes that youtube believes manual human review of videos is becoming increasingly necessary and creates a significant expense (hiring human reviewers is more expensive than algorithmic review). The less monetized channels there are on youtube, the less money youtube has to spend manually reviewing videos. And if youtube users all 'choose' to watch only a relatively small portion of channels, youtube users will be less distressed when smaller channels start complaining about being demonetized. If the vast majority of their users are only watching a handful of channels, youtube becomes more efficient and more profitable. Therefore culture shaping and profit are not mutually exclusive. On the contrary, they both reinforce each other.