Sponsorships are a fair bit of work to setup (from a sales perspective) but result in higher revenue. Setup the widget so it gets deeply skinned with the spons

Sponsorships are a fair bit of work to setup (from a sales perspective) but result in higher revenue. Setup the widget so it gets deeply skinned with the sponsor's branding. Check out pandora.com for a nice implementation - the whole site takes on the look and color of the advertiser. The first few sponsors are the hardest to get, but once you get going others will find their way to you and you'll be able to have steady income.