I don't think you know much about copywriting if you say that. I've studied their landing pages and emails. Groupon has fantastic clear,benefit-driven copy and

I don't think you know much about copywriting if you say that. I've studied their landing pages and emails. Groupon has fantastic clear,benefit-driven copy and landing page design, and they split test everything fanatically. That's the real secret to their success- constant iteration and improvement. They're one of the few American companies to truly master kaizen, and the results are easy to see.