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their success is probably more because business owners are willing to provide a massive discount to get the Groupon exposure, $120 million funding and an enormo
by wying17 16y ago
their success is probably more because business owners are willing to provide a massive discount to get the Groupon exposure, $120 million funding and an enormous subscription base.
their copywriting is quite lame.
- il 16y agoI don't think you know much about copywriting if you say that. I've studied their landing pages and emails. Groupon has fantastic clear,benefit-driven copy and landing page design, and they split test everything fanatically. That's the real secret to their success- constant iteration and improvement. They're one of the few American companies to truly master kaizen, and the results are easy to see.
- rlander 16y ago"Groupon has fantastic clear , benefit-driven copy and landing page design , and they split test everything fanatically ." Care to provide us with references or examples?