I read the 'Start now' button as 'sign up' on a first glance too and was then confused by the 'no signup' text below it. Maybe choose a word that doesn't begin

I read the 'Start now' button as 'sign up' on a first glance too and was then confused by the 'no signup' text below it. Maybe choose a word that doesn't begin with 'S' and doesn't have a shape like 'Sign Up' ... I like the 'jump in' idea, but maybe that is not culturally neutral enough.