What I don't understand is that we treat these businesses as if they're human; capable of only focusing on more or less one thing at a time. iphone's on their m

What I don't understand is that we treat these businesses as if they're human; capable of only focusing on more or less one thing at a time. iphone's on their mind, so obviously iphone is what you're going to get. Everything targets the iphone. But at the level of scale they're at, they should be far more than capable of appealing to both their current iphone market, and the older developer market. They should be trivially capable of producing both types of laptops, and researching both, and improving both. They're magnitudes larger than the company they were; unless the cost of targeting developers has increased by similar magnitudes, they should be perfectly fine also operating as they did 10 years ago, while doing what they want with the iphone. But somehow, they're not. Without splitting up the company, or creating a microsoft-style internal group wars, it's not possible for them to focus on multiple audiences simultaneously? It doesn't make sense to me.