For anyone interested in learning tons more on the topic of consumer behavior, here's a nice outline of the book "Predictably Rational" containing key points:

For anyone interested in learning tons more on the topic of consumer behavior, here's a nice outline of the book "Predictably Rational" containing key points: http://bookoutlines.pbworks.com/Predictably-Irrational http://bookoutlines.pbworks.com/Predictably-Irrational Plugging that into moreofit.com gives you an endless list of interesting consumer behavior articles: http://www.moreofit.com/search/?q=http://bookoutlines.pbworks.com/Predictably-Irrational http://www.moreofit.com/search/?q=http://bookoutlines.pbwork...